Fractional Marketing Leadership from Strategy to Execution

Yvonne as a Fractional CMO at Message & Funnel that works with B2B

Limited in-house resources
shouldn’t limit your business success.

Many start-ups and small businesses need strategic marketing help, but they’re not ready to hire a full-time CMO – and they end up trying to do it all themselves.

Fractional Marketing Solutions provides strategic guidance and implementation services for B2B companies — on a fractional basis.

Get the CMO-level support you need to navigate the digital marketing world.

If you’re a rapidly growing, small to mid-sized business that needs to fill marketing gaps without more overhead, we’ve got you covered.

Equal Parts Strategist and Practitioner

For more than 18 years, I’ve helped B2B startups and small-to-mid-sized technology and service companies jump-start their marketing efforts and accelerate revenue growth.

Equal parts strategist and practitioner, I provide leadership and tactical knowledge delivering measurable results to increase your marketing ROI.

For some clients, I serve as a fractional resource to step in quickly to develop a marketing strategy, execute a product launch, drive lead generation, or other initiatives.

For others, I provide project-based deliverables when you need specific expertise that you don’t have in-house.

I’ll work with your team, existing agencies, or I can tap my extensive network to fill specific expertise gaps as needed.

If you’re ready to unlock your growth potential and quickly get on the path to long-term marketing success, book a Marketing Performance Audit or request a call to get started.


Fractional CMO

Results Matter.

Yvonne’s relationship management skills are really incredible – she is highly communicative, collaborative, and precise about her articulation of expectations and delivery of results. She is both a creative and strategic thinker. Our team truly enjoyed the experience of working with her, and we view our collective success attributable to her management style – both of our team and internal stakeholders, clients, and partners.”

– Tracey Parry, Senior Manager, External Communications, Deloitte Consulting

As a trusted adviser, who always has excellent strategies on how to market my company, I would highly recommend Yvonne to anyone in search of the consummate marketer, strategist and business developer. She is one of the most energetic, genuine, and hardworking professionals I’ve ever had the good fortune to collaborate with. She’s positive, highly intelligent, forward-thinking, and has a great understanding and appreciation for what drives business. She is a team player and ready to take on whatever is needed to get the job done.

– Doug Hamer, Graphic Designer/Art Director

Trusted Advisors Committed to Your Success.

At Fractional Marketing Solutions
we’re committed to:


Quality Results






High-Degree of Urgency

Ready to trade frustration for long-term marketing success?

Here’s how we do it:

Step One in working with Fractional Marketing Solutions

Get your customized Marketing Audit.

We’ll identify what’s working, what’s not, and provide a comprehensive plan to fill in the gaps.

Step Two in working with Fractional Marketing Solutions

Score some quick wins.

Your performance audit will reveal quick wins & low effort actions you can take now for immediate results.

Steps to working together at Message & Funnel

Experience sustainable growth.

Put long-term success into motion with a 90-day growth-focused plan and strategies to move you forward.

There are 3 ways to work with us:


Marketing Performance Audit Only


Advisory to Your Team


Full-on Implementation

So, what will it be?